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I’ll let you be in my model, if I can be in yours.

Bob Dylan* said that.

User-centric modeling is here to stay. Rich insights are available when we combine, knowledge of the world with knowledge of your customer. Yes, one at a time. However, users tangle in a network of events and overlap & become part of each others models.

Sensor data can avoid granularity mismatch by building models that are per user. Location, temporal attributes and activities provide context. Context-aware user models therefore leave a more vivid picture of your customer.

The best way to capture context is to not. Intelligence in the edge – model where the data is being collected or created gives the best context. Ensembling & stitching them with historical models gives perspective.

*I’ll let you be in my dreams if I can be in yours