I’ll let you be in my model, if I can be in yours.

Bob Dylan* said that.

User-centric modeling is here to stay. Rich insights are available when we combine, knowledge of the world with knowledge of your customer. Yes, one at a time. However, users tangle in a network of events and overlap & become part of each others models.

Sensor data can avoid granularity mismatch by building models that are per user. Location, temporal attributes and activities provide context. Context-aware user models therefore leave a more vivid picture of your customer.

The best way to capture context is to not. Intelligence in the edge – model where the data is being collected or created gives the best context. Ensembling & stitching them with historical models gives perspective.

*I’ll let you be in my dreams if I can be in yours

Published by

wpengine

This is the "wpengine" admin user that our staff uses to gain access to your admin area to provide support and troubleshooting. It can only be accessed by a button in our secure log that auto generates a password and dumps that password after the staff member has logged in. We have taken extreme measures to ensure that our own user is not going to be misused to harm any of our clients sites.